Still having a tough time convincing administration about the use of MySpace? Check out today's article in the New York Times:
http://www.nytimes.com/2007/03/04/arts/04mcel.html?ref=theater
Sunday, March 4, 2007
Saturday, March 3, 2007
Thinking about blogging?
Check out Mark Collier's blog today about content: http://www.mpdailyfix.com/2007/02/company_blog_or_online_brochur_1.html.
When I talk to folks about setting up a blog for their company, I tell them to really think about how they craft their language. People don't want to get a hard sell from the marketing department every time they read your blog. They want something interesting. Something exciting.
Dale Carnegie, one of America's most prolific writers on networking, once said "the only way on earth to influence other people is to talk about what they want and show them how to get it. Why talk about what we want? That is childish. Absurd. Of course, you are interested in what you want. You are eternally interested in it. But no one else is. The rest of us are just like you: we are interested in what we want."
Remember that thought when you are writing your company's blogs...
When I talk to folks about setting up a blog for their company, I tell them to really think about how they craft their language. People don't want to get a hard sell from the marketing department every time they read your blog. They want something interesting. Something exciting.
Dale Carnegie, one of America's most prolific writers on networking, once said "the only way on earth to influence other people is to talk about what they want and show them how to get it. Why talk about what we want? That is childish. Absurd. Of course, you are interested in what you want. You are eternally interested in it. But no one else is. The rest of us are just like you: we are interested in what we want."
Remember that thought when you are writing your company's blogs...
Growth for an Established Brand
Over the course of the past couple of weeks, I have been giving a presentation entitled New Technologies in the Marketing Mix to several different groups, including the Arts & Business Council of New York. Every time I give this presentation, I warn folks before I begin, that it will look like I am advocating new viral strategies over traditional marketing techniques. In all honesty, they should be complimentary. I would never advocate completely eliminating direct mail campaigns. Those types of campaigns are very effective with certain demographics. What I do advocate is diversification. Just as your stock portfolio should be diversified, your marketing plans should use all the tricks in your bag.
In the United States, there are four generations dominating the economy: World War II generation, Baby Boomers, Generation X, and Generation Y. If you have an established brand, most likely you will have a strong presence amongst the World War II generation and the Baby Boomers. These two generations respond well to traditional marketing techniques. If you want your established brand to grow and expand, you need to look to Generations X and Y. New marketing technologies make it cheap and easy to reach these generations, however they require a time commitment. You need to learn how to use them. You need to learn how to craft your message properly. You need to be committed to providing an interactive, on demand messaging system. For those behind the curve in the technology department, really look at how you are reaching out to Generation X & Y. If you aren't, you might want to think about how to hit these important market segments. These folks are going to be your new donors, new board members, and new audiences.
In the United States, there are four generations dominating the economy: World War II generation, Baby Boomers, Generation X, and Generation Y. If you have an established brand, most likely you will have a strong presence amongst the World War II generation and the Baby Boomers. These two generations respond well to traditional marketing techniques. If you want your established brand to grow and expand, you need to look to Generations X and Y. New marketing technologies make it cheap and easy to reach these generations, however they require a time commitment. You need to learn how to use them. You need to learn how to craft your message properly. You need to be committed to providing an interactive, on demand messaging system. For those behind the curve in the technology department, really look at how you are reaching out to Generation X & Y. If you aren't, you might want to think about how to hit these important market segments. These folks are going to be your new donors, new board members, and new audiences.
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